[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.irms.cz\/proc-je-vhodne-mit-pri-hledani-firmy-aktualni-reference\/#Article","mainEntityOfPage":"https:\/\/www.irms.cz\/proc-je-vhodne-mit-pri-hledani-firmy-aktualni-reference\/","headline":"Pro\u010d je vhodn\u00e9 m\u00edt p\u0159i hled\u00e1n\u00ed firmy aktu\u00e1ln\u00ed reference","name":"Pro\u010d je vhodn\u00e9 m\u00edt p\u0159i hled\u00e1n\u00ed firmy aktu\u00e1ln\u00ed reference","description":"Kdy\u017e si chceme http:\/\/slovnik.azet.sk\/synonyma\/%3Fq%3Dchceme na jakoukoliv pr\u00e1ci najmout firmu, je dobr\u00e9 si nejprve ov\u011b\u0159it, zda je skute\u010dn\u011b tak dobr\u00e1 a profesion\u00e1ln\u00ed, jak o sob\u011b tvrd\u00ed. A nejlep\u0161\u00edm zp\u016fsobem je pod\u00edvat se, co o n\u00ed \u0159\u00edkaj\u00ed jej\u00ed b\u00fdval\u00ed i st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edci. S \u010d\u00edm byli spokojeni a co jim naopak vadilo? To na\u0161t\u011bst\u00ed dnes, v dob\u011b internetu, […]","datePublished":"2024-04-13","dateModified":"2024-04-13","author":{"@type":"Person","@id":"https:\/\/www.irms.cz\/author\/#Person","name":"","url":"https:\/\/www.irms.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"irms.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.irms.cz\/wp-content\/uploads\/reference4_1.jpg","url":"https:\/\/www.irms.cz\/wp-content\/uploads\/reference4_1.jpg","height":0,"width":0},"url":"https:\/\/www.irms.cz\/proc-je-vhodne-mit-pri-hledani-firmy-aktualni-reference\/","about":["Zbo\u017e\u00ed"],"wordCount":430,"articleBody":"   Kdy\u017e si chceme  http:\/\/slovnik.azet.sk\/synonyma\/%3Fq%3Dchceme na jakoukoliv pr\u00e1ci najmout firmu, je dobr\u00e9 si nejprve ov\u011b\u0159it, zda je skute\u010dn\u011b tak dobr\u00e1 a profesion\u00e1ln\u00ed, jak o sob\u011b tvrd\u00ed. A nejlep\u0161\u00edm zp\u016fsobem je pod\u00edvat se, co o n\u00ed \u0159\u00edkaj\u00ed jej\u00ed b\u00fdval\u00ed i st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edci. S \u010d\u00edm byli spokojeni a co jim naopak vadilo? To na\u0161t\u011bst\u00ed dnes, v dob\u011b internetu, nen\u00ed p\u0159\u00edli\u0161 obt\u00ed\u017en\u00e9, i zde v\u0161ak mus\u00edme b\u00fdt opatrn\u00ed. Sh\u00e1n\u011bn\u00ed referenc\u00ed toti\u017e nen\u00ed tak snadn\u00e9, jak by se mohlo zd\u00e1t.V prvn\u00ed \u0159ad\u011b je nutn\u00e9 si uv\u011bdomit, \u017ee mnoh\u00e9 firmy, zvl\u00e1\u0161t\u011b ty za\u010d\u00ednaj\u00edc\u00ed, si plat\u00ed fale\u0161n\u00e1 pozitivn\u00ed hodnocen\u00ed. Je to pom\u011brn\u011b standardn\u00ed praxe, a mnoz\u00ed marketingov\u00ed specialist\u00e9 \u0159\u00edkaj\u00ed, \u017ee bez toho nem\u00e1 za\u010d\u00ednaj\u00edc\u00ed podnikatel v\u016fbec \u017e\u00e1dnou \u0161anci. Na druh\u00e9 stran\u011b spektra jsou pak fale\u0161n\u00e1 negativn\u00ed hodnocen\u00ed, psan\u00e1 s \u00famyslem danou firmu po\u0161kodit. I zde tedy plat\u00ed, \u017ee nelze v\u011b\u0159it v\u0161emu, co najdeme na internetu.D\u00e1le se mus\u00edme m\u00edt na pozoru, aby se jednalo o aktu\u00e1ln\u00ed reference stavby-basel.cz. Pokud p\u016fjde o n\u011bjakou z doby nap\u0159\u00edklad p\u0159ed p\u011bti lety, pak n\u00e1m toho moc ne\u0159ekne. Za tu dobu se toho mohlo hodn\u011b zm\u011bnit, a\u0165 u\u017e k lep\u0161\u00edmu \u010di k hor\u0161\u00edmu. V\u017edy bychom se tedy m\u011bli pod\u00edvat i na datum, kdy byla ona recenze zve\u0159ejn\u011bna.D\u00edvat bychom se v\u0161ak u hodnocen\u00ed nem\u011bli jen na po\u010det hv\u011bzdi\u010dek, ale tak\u00e9 \u010d\u00edst reference, kter\u00e9 zde lid\u00e9 nechali. Ka\u017ed\u00e9mu toti\u017e vyhovuje n\u011bco jin\u00e9ho, a snadno se m\u016f\u017ee st\u00e1t, \u017ee v\u011bc, kterou n\u011bkdo pova\u017euje za pozitivn\u00ed, budete vy vn\u00edmat jako negativum. V\u017edy si tedy pro\u010dt\u011bte, s \u010d\u00edm byli lid\u00e9 spokojeni a p\u0159edev\u0161\u00edm pak co jim vadilo.Ano, je jasn\u00e9, \u017ee hled\u00e1n\u00ed t\u00e9 spr\u00e1vn\u00e9 firmy, na kterou se obr\u00e1tit, nen\u00ed v\u016fbec jednoduch\u00e9. A i kdy\u017e si p\u0159edem v\u0161e zjist\u00edme, st\u00e1le m\u016f\u017eeme s\u00e1hnout vedle. Je v\u0161ak dobr\u00e9 b\u00fdt p\u0159ipraven a v\u011bd\u011bt, co m\u016f\u017eeme od dan\u00e9 spole\u010dnosti \u010dekat. Vyhneme se t\u00edm mnoh\u00fdm nep\u0159\u00edjemnostem a cel\u00e9 jedn\u00e1n\u00ed i domluva tak\u00e9 p\u016fjde mnohem hlad\u010deji, co\u017e je v ka\u017ed\u00e9m p\u0159\u00edpad\u011b plus. A to nejen pro n\u00e1s, ale i pro firmu samotnou.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je vhodn\u00e9 m\u00edt p\u0159i hled\u00e1n\u00ed firmy aktu\u00e1ln\u00ed reference","item":"https:\/\/www.irms.cz\/proc-je-vhodne-mit-pri-hledani-firmy-aktualni-reference\/#breadcrumbitem"}]}]